Our Team


Mitch Joel, Partner

Mitch Joel has spent his career on the cutting edge of technology, media and entertainment - from rock music journalist and magazine publisher to internet pioneer and having one of the longest-running podcasts in the world. Mitch was a founding partner and President of Twist Image, a renowned digital marketing agency which was acquired by WPP, the world’s largest communications company. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. Mitch is also the host of Groove - The No Treble Podcast, where he is slowly building the largest oral history of electric bass players.


aubrey rosenhek, partner

Aubrey is an entrepreneur, an investor and an advisor. He was a founding partner and COO/CFO of Twist Image, a renowned digital marketing agency which was acquired by WPP, the world’s largest communications company. Twist Image subsequently became a part of the global agency, Mirum, where he was COO/CFO. Throughout his career, he has lead creative and marketing teams as well as the development of software products.


Pauline moller, partner

Pauline is a senior executive in the digital media and interactive entertainment industry. Pauline is currently President at Creative Labs and Co-Founder/Chief Operating Officer at BlueLine Studios. Her career spans over 25 years in the field, including roles as at Zynga (Senior Vice President), EA Sports (Senior Vice President & COO) and Infonet (Vice President R&D).



Recently named one of the top 30 up and coming management thinkers in the world, Leonard Brody is known as “a leader of the new world order”. He is an award-winning entrepreneur, venture capitalist, bestselling author, and a two-time Emmy-nominated media visionary. Over his career, Leonard has helped in raising hundreds of millions in capital for startup companies, been through one of the largest internet IPOs in history taking a company to a six billion market cap, and has been involved in the founding and successful exit of numerous companies to date. Leonard is also the co-founder and executive chairman of Creative Labs, a joint venture with CAA.


Grant Weinraub, PRODUCER

As a producer, Grant has been at the forefront of every Ground Control project since the company’s inception. He has directly worked with partners and clients such as CAA, Joe Biden, Gordon Ramsay, Atlantic Records, and many more. Grant oversees the product from concept and production to Q&A and delivery. Grant is based in Los Angeles and has over five years of experience in commercial film and photography, and digital marketing.